PurityPlus® Specialty Gases to Unveil Its New Branding at Pittcon 2018


As our corporate parent has done for some years now, PurityPlus® Specialty Gases will be an exhibitor at the upcoming Pittcon. That, of course, would be Pittcon 2018, set for February 26 through March 1 at the Orange County Convention Center in Orlando, Florida. Being part of this event, considered the world’s number-one convention and exposition dealing with laboratory science, gives PurityPlus® a venue in which to offer itself and its partners, including Wright Brothers, as a technical resource to the worldwide scientists and lab administrators it attracts from industry, academia, and government. Except, this time around, in Booth 3024, the company will also be introducing its new brand identity.

What brought about the rebranding is simply a desire to fortify and better promote those attributes of PurityPlus® that have long attracted customers. Scientists, especially those involved in the identification, quantification, analysis, or testing of compounds and molecules, ought to find this brand message quite heartening. It’s best summed up in the company’s two new slogans: “PurityPlus® Specialty Gas. There When You Need it.” And “The Perfect Mixture.”

The first slogan references the extreme importance of the PurityPlus® partner network of local, independent specialty gas producer-distributors. Wright Brothers serving Cincinnati is one of more than 150 of them at 600 facilities all over the United States. In view of this, PurityPlus® is able to insure constant inventory, fast delivery times, and truly responsive customer service to a degree most of the competition can’t. Wright Brothers and all Local PurityPlus® partners deliver the right specialty gases to customers right on time, every time, everywhere.

The second slogan primarily addresses the fact of third-party certification, which guarantees the quality and purity of each PurityPlus® specialty gas – always of utmost importance to laboratory scientists. There’s more to it than that, however. What truly makes PurityPlus® “The Perfect Mixture” is that PurityPlus® is …

  • guaranteed certification … and peace of mind;
  • national in range … and right around the corner;
  • a lab … and a delivery truck;
  • recognized, respected, and relied upon … yet always looking ahead:
  • “The Perfect Mixture,” indeed!

To learn more about everything PurityPlus® and its local partners such as Wright Brothers of Cincinnati provide for laboratory scientists, register for Pittcon 2018 today. Then head for Booth 3024 come February 26 through March I next year!